Veronis Suhler Stevenson, an investment firm that works in communications released a report today that the PR and word-of-mouth marketing spend grew 12.4 percent to $6.41 billion in 2011, and they project further growth for the industry.
Public Relations is projected to increase 8.3 percent to $4.22 billion.
In general, the U.S. Communications Industry spending grew 4.4% in 2011 to $1.129 trillion despite a sluggish economy in which nominal Gross Domestic Product expanded 3.9%. According to the growth pace that the VSS Communications Industry study projects, the Communications Industry will be the fifth-largest industry sector by 2016.
All of this is good news to the entire public relations industry, and certainly 5wpr is feeling the growth effects. We project 2012 to be our highest revenue years ever, and remain very excited about the future.
Ronn Torossian
Source: http://ronntorossian.com/pr-agency-thrilled-that-public-relations-study-says-pr-industry-to-grow-2
Public Relations is projected to increase 8.3 percent to $4.22 billion.
In general, the U.S. Communications Industry spending grew 4.4% in 2011 to $1.129 trillion despite a sluggish economy in which nominal Gross Domestic Product expanded 3.9%. According to the growth pace that the VSS Communications Industry study projects, the Communications Industry will be the fifth-largest industry sector by 2016.
All of this is good news to the entire public relations industry, and certainly 5wpr is feeling the growth effects. We project 2012 to be our highest revenue years ever, and remain very excited about the future.
Ronn Torossian
Source: http://ronntorossian.com/pr-agency-thrilled-that-public-relations-study-says-pr-industry-to-grow-2
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