5WPR CEO Ronn Torossian With 5 Social Media Myths

Myth 1: Social Media is not for serious people. If you think that social media is just for kids and for entertainment purposes only, think again. It’s a source of information. It’s a place where you can put yourself out there and brand yourself, tell your story. It’s a way to engage the public and extend your circles of influence. Nonprofits and businesses figured that out long ago. That’s why you have Facebook pages like the Charleston Animal Society, Unicef, and Kars For Kids. There is no reason at all to miss out on social media just because 1) Kids have discovered it and 2) It’s fun. It’s a valuable venue for professionals. ‘Nuff said


Myth 2: I set up my LinkedIn profile so I can cross it off my to-do list. Sorry, but that’s just not the way it works. Think of your LinkedIn profile as a living thing that must be fed from time to time to remain viable and you’re at least three-quarters of the way to understanding this social media networking thing. Use your LinkedIn profile to keep people apprised of your professional accomplishments. You don’t want to look like you’re in a steady holding pattern. You want to look alive and happening. Post updates and refresh your profile from time to time. Remember—there’s no such thing as job security. You want to be ready for whatever is coming down the pike. Keeping your LinkedIn profile up to date is professionally prudent


Myth 3: Twitter isn’t for “real people.” You don’t have to be a Kardashian or Anthony Wiener to use Twitter. It’s a great, not to mention free resource for sharing information in real time in really short soundbytes. Not sure what you’re doing there? Not to worry. Just hang out and watch how others do it first. Then you can make a few tentative tweets. Soon you’ll have your own distinctive voice (should that be “bird song?”)

Myth 4: No one at work is looking at those photos I posted from that wild weekend party. Guess what? Once someone sees something, you can’t undo it. So if it’s something you don’t want your boss or your coworkers to see, don’t post it. Rule of thumb? If you wouldn’t want your MOM to see, don’t post it. If you just can’t resist, fix your privacy settings for goodness’ sake. And if you’re in the market for a new job, go through your Facebook albums and delete whatever gives an impression you don’t want to give a potential employer.

Myth 5: The way I vote, what I buy, and the books I read are my own business. Sorry, but it just doesn’t wash. Your public persona is your public persona—unless you have a split personality. A potential employer is going to research you on the web with whatever means are available. Facebook? Sure. He’ll go there to see if you are as you represent yourself. He wants to get an idea of who you really are. Ditto for Twitter, Google+, Tumblr, and so on and so forth. If it’s something you don’t want him to know, don’t put it out there.

Source:http://ronntorossian.blogspot.com/2013/06/5wpr-ceo-ronn-torossian-with-5-social.html

Entrepreneurs Are Inspiring

One of my favorite things about 5WPR is the amazing entrepreneurs we get to meet and work with. Regardless of the industry, entrepreneurs have such great energy and desire to win.

Some great entrepreneur quotes:

“Winners never quit and quitters never win.” Vince Lombardi

“The secret of getting ahead is getting started.” Agatha Christie

“One doesn’t discover new lands without consenting to lose sight of the shore for a very long time.” Andre Gide

“Vision without action is daydreaming and action without vision is a nightmare.” Anon

“The road to success is always under construction.” Arnold Palmer

“There is only one success – to be able to spend your life in your own way.” Christopher Morley

“The best time to plant a tree is twenty years ago. The second best time is now.” Chinese Proverb

“Be a King. Dare to be Different, dare to manifest your greatness.” Jaachynma N.E. Agu

“Entrepreneurs dream big and do big.” Mark Birnbaum

“As long as you’re going to be thinking anyway, think big.” Donald Trump

“Whenever an individual or a business decides that success has been attained, progress stops.” Thomas J. Watson

“If you ain’t making waves, you ain’t kickin’ hard enough.” Unknown

“Success is the maximum utilization of the ability that you have.” Zig Ziglar

Source:http://ronntorossian.com/entrepreneurs-are-inspiring/

Rutgers University Crisis Ain’t Going Away

Expect a continued firestorm of negative media for Rutgers University due to mismanagement of their ongoing crisis public relations issues. The new Rutgers athletic director Julie Hermann has been slammed in the media over the last few days for a variety of reasons – and the school has already been embattled due to previous scandals. They are making many mistakes in how they are handling the media – and one can expect to see more and more and more media on it because of it.

There’s a rule book to properly managing PR when under-fire – and in my humble opinion, Rutgers isn’t handling the process in the right way:
Not making Julie Herman available for interviews. By not giving the media access to her only makes them whet their appetite more. She has to do interviews, like it or not. Shunning the media will not make this issue go away. Hiding is not an option. There are many rumors and innuendo about her and they have to be addressed.

Whether via a one-on-one interview, or releasing a taped video statement, issuing a press release saying basically she is busy and doesn’t have time makes fools of the media. It’s a poor strategy.

The President of the school isn’t joining her for the press conference – why? This is a major league crisis and the boss has to show up and take responsibility and answer the call.

Ignoring this issue won’t make it go away – Let’s look back at one of the most high-profile sports crisis situations of the last few years: Tiger Woods. What should have been a three- or four-day story grew because Woods waited too long to address the questions and the controversy. (and the mystery continued unanswered.) Had he given a statement immediately rather than many weeks later this story wouldn’t have gone as far.

Julie Hermann is going to face a gauntlet of media and is now in the big-leagues of major college sports. This issue won’t go away and needs to be handled immediately.

Source:http://ronntorossian.com/rutgers-university-crisis-aint-going-away/

Digital Survey Results With Ronn Torossian of 5WPR

Interesting survey conducted in Europe recently which has findings that are very relevant for all of us in the marketing world. More than two thousand students were surveyed – and they found that more than 70% of those surveyed believe the “marketing landscape will be 'dominated' by Content Marketing and 'PR Thinking'.”


Great news for all of us in the PR agency world – and it is quite true as we are now able to cut through the filter to reach consumers, brand targets and more. But it is heavy lifting – and not nearly as easy as it was before.

All that said, the students overwhelmingly also found that “85% either agreed or strongly agreed that by 2023 social media and digital agencies would not be stand alone specialists and that by then they will be integrated with other marcoms agencies or be full service themselves”- which indeed could also be true as agencies need to consider all forms of communicating to brands and consumers. One track thinking doesn’t work today – as we all have known it is indeed increasingly about integrated marketing as we have pontificated for quite some time.
Ronn Torossian said “These are results which are very interesting – but not very surprising. Pr Agencies have always been about managing conversations – and today’s conversations naturally involve digital thinking. We know that the Public Relations will keep growing – and weren’t surprised at this survey.”

Press Release on the survey may be read at:
http://www.prnewswire.com/news-releases/social-media-and-digital-agencies-will-vanish-within-ten-years-208264661.html


Source:http://ronntorossian.blogspot.com/2013/05/digital-survey-results-with-ronn.html