5WPR – Delivering Existence, Delivering Excellence in Public Relations

The world has changed and so have people’s perspectives in life. With a wider vision and global awareness, the markets are conquering a wider range of territories. Companies and people in the public image thrive to keep their good name and reputation. As a result, there are companies that are dedicated just to manage such requisites through reputation management, digital marketing and effectively planned public relations campaigns.

5wpr is a firm that has revolutionized the world of public relations and global branding with its innovative ideas, event management, social media and digital marketing campaigns. This is a PR firm that finds its inspiration in the five important questions of public relations - Who, What, Where, When and Why in order to provide solutions to a wide array of businesses including; consumer products, corporate communications, event marketing, crisis communication, health, food, lifestyle, travel & hospitality and social media.

Under the leadership of Ronn Torossian, 5WPR renders services to clients from Fortune 500 list and delivers outstanding results on different fronts. Through the years, the PR solutions provided by 5WPR have earned the firm hundreds of happy customers, which eventually helped the firm to be ranked as one of the 25 largest public relations firms in the United States.

Collection of Interesting Public Relations stories

As The Dallas Morning News says, All Press is not good press. Any crisis PR agency can tell you the job is to minimize damage – and you can ask American Airlines amongst many other brands if all press is good press.

http://aviationblog.dallasnews.com/2012/10/who-said-all-publicity-is-good-not-american-airlines.html/

The Public Relations industry isn’t going anywhere as this op-ed in Huffington Post rightful points out: http://www.huffingtonpost.com/michael-ramah/its-called-public-relations_b_1938121.html

What does body language say to voters: http://www.nytimes.com/interactive/2012/10/02/us/politics/what-romney-and-obamas-body-language-says-to-voters.html?hp
Ronn Torossian

 5WPR

Source:http://ronntorossian.com/collection-of-interesting-public-relations-stories

American Airlines Facing Turbulence With PR Crisis

http://www.prnewsonline.com/watercooler/American-Airlines-Facing-Turbulence-With-PR-Crisis_17152.html?hq_e=el&hq_m=2534737&hq_l=16&hq_v=dec1e12191

Hitting a patch of turbulence on a flight is one thing. Having your seat come loose all together? Well, that’s an entirely different problem.
In two separate incidents on Sept. 28 and Oct. 1, American Airlines flights had to be diverted after seats came loose during travel.

It just happens to be the latest in a long list of problems that have brought the airline under scrutiny.

According to a CNN report, AA, which filed for chapter 11 bankruptcy in late 2011, has been hit hard by labor troubles, delays and flight cancellations. The airline persuaded a judge to throw out its contract with the pilots union in September. Since then, the pilots have been engaging in what the airline calls a slowdown that has caused the number of delayed and canceled flights to skyrocket.

Slowdowns lead to delayed flights, which leads to unhappy customers, which leads to a major PR crisis. A “Friends Don’t Let Friends Fly American Airlines” blog post detailed one customer’s bad experience on the airline. In the social media age, one bad consumer complaint about a brand can create a snowball effect of bad publicity on the Internet.

What PR pros have to be prepared for is how to respond when problems arise on multiple fronts your brand seems headed on a downward spiral. With the public perception of American Airlines in flux, not only is the organization in crisis management mode, but reputation management has to be a priority for its communicators as well.

In a previous PR News article, John R. Brooks, associate director of Communication Services of the Evangelical Lutheran Church in America (ELCA), Chicago, offered the following tips to consider when responding to a crisis:

Distribute your response/comment/story through multiple channels: Post on your Web site; post links on your organization’s Facebook and Twitter accounts; send to news distribution services such as Business Wire or PRNewswire; e-mail key reporters and constituents; and to respond to constituents’ phone calls, provide printed copies to office staff for use when answering questions.

Transparency matters: Tell as much information as you can, but guard what should be kept private, such as personnel information.

Have a crisis management team: Never try to develop and execute a crisis communication plan by yourself. It’s best to have small team already designated, with about four standing members, who will work with you. Have standing rule that any member of your crisis management team may call a meeting should the need arise.

Use a single spokesperson: You want your response to be as uniform as possible. Determine who will speak for your organization and provide that person with talking points. Tip: Don’t ask an attorney to be your spokesperson. You want a key leader in your organization to speak, often with the advice of an attorney.

Be prepared to correct inaccurate information: Sometimes information reported by news organizations is just plain wrong. Ask that incorrect information be corrected if there’s a critical error that changes the facts.

I would add one more thing, fix the problems!

Source:http://www.5wpr.net/?p=7219

Random Public Relations Musings From Ronn Torossian

Interesting that Edelman, the largest independent PR agency in the world with over $600 Million in fees is celebrating its 60th Anniversary this year – they have more than 65 offices globally, and more than 4,500 employees. Interesting article with CEO Richard Edelman — whose father founded the agency. http://www.businessinsider.com/qa-with-edelman-ceo-richard-edelman-2012-10#ixzz286LflU86

Fascinating Read from the LA Times: “PR firms and nice suits hide authoritarian intentions” http://www.latimes.com/news/politics/topoftheticket/lat-na-tt-yanukovych-20120930,0,4412852.story

Some great client wins in last few months we are all very proud of at 5WPR, including:

Videogame company, Majesco Entertainment on their latest release, NBA Baller Beats, a first of its kind video game that tests basketball skills with a real life basketball to the beat of 30 of the hottest artists including Kanye West, Wiz Khalifa and others

ESquared Hospitality, which includes BLT Restaurants, including BLT Steak in NY, Washington DC, LA, and other cities, and the BLT Burger chain, and many more

Ronn Torossian

5WPR

Source: http://ronntorossian.com/random-public-relations-musings-from-ronn-torossian