Ronn Torossian on FoxNews.com

Ronn Torossian of 5WPR quoted on Hollywood and politics:

http://www.foxnews.com/entertainment/2013/02/22/group-urges-hollywood-to-use-oscars-to-help-free-jailed-pakistani-doctor-who/

Dr. Shakil Afridi is a hero who helped America find Osama Bin Laden in Pakistan – and since then he’s been tortured by Pakistan.  Some in Hollywood are saying that “Zero Dark Thirty” can help him be freed — and as I said today on Foxnews.com, Hollywood could indeed make an enormous impact.

“It would be immensely powerful and heard around the world if stars at the Oscars would raise a voice of moral conscience for Dr. Shakil Afridi,” he said. “Afridi is a hero who helped America and celebrity attention could help this man tremendously. It would send an incredible message to the world that America cares about people who help them if Hollywood would demand freedom for Dr. Shakil Afridi.”


Source:http://ronntorossian.com/ronn-torossian-on-foxnews-com/

5WPR CEO on Profit, Killing Press Trips & Shark Tank

1. Interesting news that a recent survey of advertising agency principles showed that they believe a PR firm is more profitable than the advertising business – yet more volatile. Firsthand, I can attest that to be profitable in the PR business is no easy task – requires constant focus and balance. As the media world keeps expanding, profitable independent PR companies keep shrinking.
2. Good article on why “PR needs to kill the press trip”, and after reading it any smart public relations pro will indeed need to consider the changing times of the media business and how it affects those of us on the other side of the aisle. And indeed, the author is right as he notes that PR pros need to visit newsrooms, and spend time with reporters – even in the digital era, face to face matters.
3. The ABC show Shark Tank is really a great show for entrepreneurs to watch – it’s in its 4th season and so enjoyable. My friend Daymond John is great and brilliant – and Barbara Corcoran and Mark Cuban smart out of the box entrepreneurs. Great show

 
Source:http://ronntorossian.com/5wpr-ceo-on-profit-killing-press-trips-shark-tank/

Ronn Torossian Shares Super Bowl Experiences

Felt like the Super Bowl was in New York City as I didn’t walk the streets of New Orleans without running into people I knew every step of the way. Some observations from this weekend in New Orleans:

1. Had never before been to New Orleans and am happy was able to visit and spend some time walking the French Quarter and other areas. Amazing boon to tourism as I have been to many other major events but was amazed at how Super Bowl really seemed to take over the city. Interested to see what the effect will be next year in our great city.
2. So many pop-up stores and unique brand experiences which were all over the city. Was able to see the Justin Timberlake concert which featured Timbaland and Jay-Z. Was able to spend time with important clients, met so many interesting people (including new business prospects), had a drink with a very close friend (whose schedule and mine never seem to work out when we are both home), and even met the founder of a directly competing PR firm for the 1st time. Very worthwhile trip.
3. With all of the inevitable noise about Super Bowl ads, it is clear that Sodastream is a big winner in terms of Brand ROI as a result of the Super Bowl. Their ad was banned for denigrating Pepsi and Coca-Cola (big Super Bowl advertisers) – and naturally as a result of the banning they got a ton of press.

Ronn Torossian