There’s a violent and aggressive video short slamming virally across the Internet that puts the durability and capability of the famed GoPro action camera line front and center. Flush with killer stunts, endless action and outstanding editing, the short film almost makes you forget you (might) be watching a commercial. In fact, halfway through you hardly care. You just want to climb into the screen.
WARNING! NSFW: This show contains scenes and language that some viewers may find disturbing
Official Music Video by Biting Elbows
Here’s what the company did right and how Ronn Torossian believes you should apply those principles to your business.
Do something that hasn’t been done
Has anyone ever produced a short spy movie where you see through the eyes of the special agent? Well, if they have, it hasn’t gone viral online before this one did. An aggressive combination of first person shooter storyboarding melded with the tried-and-true “use it and we’ll post it” GoPro advertising model, this video squarely hits its intended market in a way that hasn’t been done before – at least not this well.
Combine things your market loves
GoPro is all about the vicarious experience, so they have created a live action first person shooter commercial. The video plays like the Bond’s-eye view of a spy movie. Quick cuts, high energy and a viewpoint the ideal target market is very familiar with. First person shooter mode. It might seem counterintuitive for a company that makes money when people use their products outdoors to make a movie that appeals to gamers, but the marketers correctly assume that many of their target market are both outdoor adventurers and gamers. From a public relations standpoint, the lesson here is to expand your thinking in a way that can connect multiple things your customers love – with your product or service at the center.
Keep your viewers watching
This video is mesmerizing. It takes off like a shot and forces you to hold on for dear life. Combining the drama and action of a well-crafted shoot-em-up, the film puts its foot to the floor and dares you to hang on. As a viewer it’s nearly impossible to get bored or distracted watching this video.
Make the message easy to share
Even if you have no idea what’s going on or where this video is filmed, it’s still easy to talk about. All you have to say is “it’s like you’re watching a Bond or Bourne movie AS Bond or Bourne.” Message received. For anyone in the PR business, making your topic easy to talk about is job one. No user will ever repeat your content word for word or recite a video frame by frame. You have to implant easy takeaways interested users can easily share.
Apply these tips to your PR efforts and you can expect improved interactivity and solid success.
Source:http://ronntorossian.blogspot.com/2013/08/short-espionage-film-viral-hype-for-gopro.html
WARNING! NSFW: This show contains scenes and language that some viewers may find disturbing
Official Music Video by Biting Elbows
Here’s what the company did right and how Ronn Torossian believes you should apply those principles to your business.
Do something that hasn’t been done
Has anyone ever produced a short spy movie where you see through the eyes of the special agent? Well, if they have, it hasn’t gone viral online before this one did. An aggressive combination of first person shooter storyboarding melded with the tried-and-true “use it and we’ll post it” GoPro advertising model, this video squarely hits its intended market in a way that hasn’t been done before – at least not this well.
Combine things your market loves
GoPro is all about the vicarious experience, so they have created a live action first person shooter commercial. The video plays like the Bond’s-eye view of a spy movie. Quick cuts, high energy and a viewpoint the ideal target market is very familiar with. First person shooter mode. It might seem counterintuitive for a company that makes money when people use their products outdoors to make a movie that appeals to gamers, but the marketers correctly assume that many of their target market are both outdoor adventurers and gamers. From a public relations standpoint, the lesson here is to expand your thinking in a way that can connect multiple things your customers love – with your product or service at the center.
Keep your viewers watching
This video is mesmerizing. It takes off like a shot and forces you to hold on for dear life. Combining the drama and action of a well-crafted shoot-em-up, the film puts its foot to the floor and dares you to hang on. As a viewer it’s nearly impossible to get bored or distracted watching this video.
Make the message easy to share
Even if you have no idea what’s going on or where this video is filmed, it’s still easy to talk about. All you have to say is “it’s like you’re watching a Bond or Bourne movie AS Bond or Bourne.” Message received. For anyone in the PR business, making your topic easy to talk about is job one. No user will ever repeat your content word for word or recite a video frame by frame. You have to implant easy takeaways interested users can easily share.
Apply these tips to your PR efforts and you can expect improved interactivity and solid success.
Source:http://ronntorossian.blogspot.com/2013/08/short-espionage-film-viral-hype-for-gopro.html
No comments:
Post a Comment