Monday 24 June 2013

5WPR CEO Ronn Torossian With 5 Social Media Myths

Myth 1: Social Media is not for serious people. If you think that social media is just for kids and for entertainment purposes only, think again. It’s a source of information. It’s a place where you can put yourself out there and brand yourself, tell your story. It’s a way to engage the public and extend your circles of influence. Nonprofits and businesses figured that out long ago. That’s why you have Facebook pages like the Charleston Animal Society, Unicef, and Kars For Kids. There is no reason at all to miss out on social media just because 1) Kids have discovered it and 2) It’s fun. It’s a valuable venue for professionals. ‘Nuff said


Myth 2: I set up my LinkedIn profile so I can cross it off my to-do list. Sorry, but that’s just not the way it works. Think of your LinkedIn profile as a living thing that must be fed from time to time to remain viable and you’re at least three-quarters of the way to understanding this social media networking thing. Use your LinkedIn profile to keep people apprised of your professional accomplishments. You don’t want to look like you’re in a steady holding pattern. You want to look alive and happening. Post updates and refresh your profile from time to time. Remember—there’s no such thing as job security. You want to be ready for whatever is coming down the pike. Keeping your LinkedIn profile up to date is professionally prudent


Myth 3: Twitter isn’t for “real people.” You don’t have to be a Kardashian or Anthony Wiener to use Twitter. It’s a great, not to mention free resource for sharing information in real time in really short soundbytes. Not sure what you’re doing there? Not to worry. Just hang out and watch how others do it first. Then you can make a few tentative tweets. Soon you’ll have your own distinctive voice (should that be “bird song?”)

Myth 4: No one at work is looking at those photos I posted from that wild weekend party. Guess what? Once someone sees something, you can’t undo it. So if it’s something you don’t want your boss or your coworkers to see, don’t post it. Rule of thumb? If you wouldn’t want your MOM to see, don’t post it. If you just can’t resist, fix your privacy settings for goodness’ sake. And if you’re in the market for a new job, go through your Facebook albums and delete whatever gives an impression you don’t want to give a potential employer.

Myth 5: The way I vote, what I buy, and the books I read are my own business. Sorry, but it just doesn’t wash. Your public persona is your public persona—unless you have a split personality. A potential employer is going to research you on the web with whatever means are available. Facebook? Sure. He’ll go there to see if you are as you represent yourself. He wants to get an idea of who you really are. Ditto for Twitter, Google+, Tumblr, and so on and so forth. If it’s something you don’t want him to know, don’t put it out there.

Source:http://ronntorossian.blogspot.com/2013/06/5wpr-ceo-ronn-torossian-with-5-social.html

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