It seems the experts are torn on whether we’re experiencing an economic upswing or still have yet to hit rock bottom. In any event, a tough economy means more and more households are saving money wherever possible. Many families are cutting costs on luxury items and unnecessary extravagances in order to provide for their household, contribute to retirement, or save for a rainy day. Expensive travel is usually one of the first places where sacrifices are made, since most consider taking a trip something that can really put a strain on a tight budget.
But the current financial circumstances don’t necessarily mean missing out on the fun and enjoyment of a bonding experience with friends and family. By taking advantage of what the neighborhood has to offer and being a tourist in their own cities, more consumers are making shorter day trips to attractions rights in their own backyard. Going local offers a little stay-cation that saves them money while still providing a type of getaway to see the sights.
Recognizing this trend, the team at 5WPR takes our job seriously as a travel PR firm. Marketing the stay-cation, just like any other promotion, means peaking the interest of a target audience. The advantage is that reaching our focus group doesn’t require us to look too far beyond our own front door. However, the challenge is presenting the routine sights and sounds of the local area they see everyday in a way that is unique and motivating. There is a tendency for consumers to think that, because they live in the area, they’ll always have the opportunity to visit an attraction or go window shopping down a hopping street district.
At 5WPR, our team must strive to overcome this complacency by instilling a sense of urgency in our marketing. One tactic is working with our travel PR clients to spotlight a city or neighborhood “bucket list,” that motivates the consumer to act. We want them to walk into that museum they pass by twice a week, but always thought they’d do it another time. And in these economic times, we also need to consult with our clients to inspire consumers in such a way that proves that the perfect stay-cation doesn’t have to cost a lot.
Source:http://ronntorossian.blogspot.com/2013/01/stay-cation-is-new-vacation.html
But the current financial circumstances don’t necessarily mean missing out on the fun and enjoyment of a bonding experience with friends and family. By taking advantage of what the neighborhood has to offer and being a tourist in their own cities, more consumers are making shorter day trips to attractions rights in their own backyard. Going local offers a little stay-cation that saves them money while still providing a type of getaway to see the sights.
Recognizing this trend, the team at 5WPR takes our job seriously as a travel PR firm. Marketing the stay-cation, just like any other promotion, means peaking the interest of a target audience. The advantage is that reaching our focus group doesn’t require us to look too far beyond our own front door. However, the challenge is presenting the routine sights and sounds of the local area they see everyday in a way that is unique and motivating. There is a tendency for consumers to think that, because they live in the area, they’ll always have the opportunity to visit an attraction or go window shopping down a hopping street district.
At 5WPR, our team must strive to overcome this complacency by instilling a sense of urgency in our marketing. One tactic is working with our travel PR clients to spotlight a city or neighborhood “bucket list,” that motivates the consumer to act. We want them to walk into that museum they pass by twice a week, but always thought they’d do it another time. And in these economic times, we also need to consult with our clients to inspire consumers in such a way that proves that the perfect stay-cation doesn’t have to cost a lot.
Source:http://ronntorossian.blogspot.com/2013/01/stay-cation-is-new-vacation.html
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