- Interesting news that a recent survey of advertising agency principles showed that they believe a PR firm is more profitable than the advertising business – yet more volatile. Firsthand, I can attest that to be profitable in the PR business is no easy task – requires constant focus and balance. As the media world keeps expanding, profitable independent PR companies keep shrinking.
- Good article on why “PR needs to kill the press trip”, and after reading it any smart public relations pro will indeed need to consider the changing times of the media business and how it affects those of us on the other side of the aisle. And indeed, the author is right as he notes that PR pros need to visit newsrooms, and spend time with reporters – even in the digital era, face to face matters.
- The ABC show Shark Tank is really a great show for entrepreneurs to watch – it’s in its 4th season and so enjoyable. My friend Daymond John is great and brilliant – and Barbara Corcoran and Mark Cuban smart out of the box entrepreneurs. Great show
Source:http://ronntorossian.com/5wpr-ceo-on-profit-killing-press-trips-shark-tank/
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