Why energy drinks are becoming more popular than nutritional pills?

Scientific research has proven repeatedly that even a regular healthy diet, does not provide a sufficient supply of nutrients to last through the day and satisfy the body’s daily nutritional requirement.

Our moms told us to eat our vitamins, when we were kids, and ever since, it seemed like an additional chore, we never really wanted to do. Perhaps, that is why energy drinks are becoming more popular. They taste better, feel cooler, and are more convenient on several grounds.

But there’s another reason why drinks are increasingly becoming more popular than pills, tablets, and soft gels. Energy drinks target the younger lot of the consumer base. This lot is conscious about the way they look, and how their body looks. From a marketing standpoint, there is much wider scope to promote energy drinks among the masses.

Not just conventional energy drinks, makers of other drinks like iced tea or packed juices know that the best way to market their products by increasing its nutritional value, and placing that fact in the center of its promotional campaign.

Siting a recent example in this context, RealBeanz, a ready-to-drink, iced coffee claims to be packed with the goodness of natural nutrients is already working on the promotional work for the product. In fact, it has hired one of the most prominent PR firms in New York, 5W public relations. Given the impressive past record of 5W, it will be very interesting to see the kind of success, RealBeanz and 5W achieve in this joint venture, and how he consumers react to beverage that promises to be nutritionally fulfilling.

Ronn Torossian Reveals 5 Ways to Manage Crisis PR

5WPR CEO explains some tools to help clients work through crisis PR issues.  Throughout my career, I have found that a simple, forthright approach to crisis public relations offers the best short- and long-term results. Five steps are important for any successful crisis PR strategy. #1 – Consult with your Crisis PR agency immediately When the police want to talk ... Read More

An Interesting Spin by TIME Magazine

I’m not a doctor. I’m a former TV lackey turned public relations professional.  And while I appreciate that there is a world of difference between medicine and media, I do have a working understanding of both. As such, I struggle when media looks to assign deeper meaning to the selfish actions of individuals, as if some pathology behind them would ... Read More

Cloud Server Provider DigitalOcean Joins 5WPR’s Corporate Practice

We are excited to announce that DigitalOcean, a New York-based cloud server and hosting provider named 5W Public Relations as its agency of record. Our Corporate Practice will carry out media relations and provide strategic communications counsel for the growing cloud company. Boasting over 200,000 Linux–based cloud servers since inception, DigitalOcean is a TechStars startup accelerator graduate. Each SSD “Droplet” (the company coined term for ...Read More

Ronn Torossian Gives 3 Reasons Why Print Media Matters

As CEO of 5W Public Relations, Ronn Torossian wants to make this abundantly clear: When it comes to an impactful PR campaign, print media matters.

A lot of people reading my blogs salute me and congratulate 5WPR for embracing new media and the Internet age. While it is true that at 5WPR we respect the limitless public relations potential of new media, we still have a lot of love for “news” media. There are several reasons why we still recommend print media and respect its power to command public perception. Here are three of the top reasons.

#1 – Print is still the gold standard

No matter whom you ask, getting on the front page of “the paper” still carries serious weight. It means you have arrived, that your story is the most important thing happening that day. No matter how popular TV, radio and the Internet are from a consumption standpoint, print media still commands respect. Experienced PR firms understand that print is tangible, and that still matters. This is not to diminish other forms of public relations, only to point out that print media still has power.

#2 – Print is still a strong opinion maker

People believe what they read. Sure, there are a lot who believe what they hear on the radio or see on TV, but when they read it, most people simply accept that story as established fact. As understood by various PR firms, information conveyed in print is presented in a point-by-point format that allows readers to accept and establish opinions.

#3 – Finite space increases perceived value

Perception is reality. Even if they don’t acknowledge it, print media consumers respect what they see on those pages simply because they know, on some level, it is there and something else is not. The innate finiteness of print forces editors to decide what gets priority. Scarcity – or understood limits – increases perceived value. Thus, a message in print carries more weight simply because it is there.

While these three factors help to establish print media as a public relations powerhouse, Ronn Torossian warns that the power and potential of any PR campaign cannot be measured in general terms. Each campaign must be deliberated and delivered based on specific terms and proven analytics. For help developing and communicating your best possible PR message, contact Ronn Torossian and top PR agency 5WPR here.

Source:http://www.ronntorossianupdate.com/ronn-torossian-gives-3-reasons-why-print-media-matters

Ronn Torossian reveals four ways to win with new media

There’s a violent and aggressive video short slamming virally across the Internet that puts the durability and capability of the famed GoPro action camera line front and center. Flush with killer stunts, endless action and outstanding editing, the short film almost makes you forget you (might) be watching a commercial. In fact, halfway through you hardly care. You just want to climb into the screen.
WARNING! NSFW: This show contains scenes and language that some viewers may find disturbing

Official Music Video by Biting Elbows

Here’s what the company did right and how Ronn Torossian believes you should apply those principles to your business.

Do something that hasn’t been done
Has anyone ever produced a short spy movie where you see through the eyes of the special agent? Well, if they have, it hasn’t gone viral online before this one did. An aggressive combination of first person shooter storyboarding melded with the tried-and-true “use it and we’ll post it” GoPro advertising model, this video squarely hits its intended market in a way that hasn’t been done before – at least not this well.

Combine things your market loves

GoPro is all about the vicarious experience, so they have created a live action first person shooter commercial. The video plays like the Bond’s-eye view of a spy movie. Quick cuts, high energy and a viewpoint the ideal target market is very familiar with. First person shooter mode. It might seem counterintuitive for a company that makes money when people use their products outdoors to make a movie that appeals to gamers, but the marketers correctly assume that many of their target market are both outdoor adventurers and gamers. From a public relations standpoint, the lesson here is to expand your thinking in a way that can connect multiple things your customers love – with your product or service at the center.

Keep your viewers watching

This video is mesmerizing. It takes off like a shot and forces you to hold on for dear life. Combining the drama and action of a well-crafted shoot-em-up, the film puts its foot to the floor and dares you to hang on. As a viewer it’s nearly impossible to get bored or distracted watching this video.

Make the message easy to share

Even if you have no idea what’s going on or where this video is filmed, it’s still easy to talk about. All you have to say is “it’s like you’re watching a Bond or Bourne movie AS Bond or Bourne.” Message received. For anyone in the PR business, making your topic easy to talk about is job one. No user will ever repeat your content word for word or recite a video frame by frame. You have to implant easy takeaways interested users can easily share.

Apply these tips to your PR efforts and you can expect improved interactivity and solid success.

Source:http://ronntorossian.blogspot.com/2013/08/short-espionage-film-viral-hype-for-gopro.html

Optimizing Social Media Return on Investment (ROI)

They say that you get what you pay for; but since outreach through social media is free, are you getting a cheap valued return? As we know, there are two different ways to utilize social networking and social media resources for building your business. There’s the free way, which is reliant on slow, methodical outreach to build a following, and the faster way, which requires investing in paid ads to promote your product or company for microtargeted outreach.
So the question is, what, if anything, should a business spend on advertising through social media? Spending is almost always a good idea, but on the whole, it’s not an easy question, and the answer becomes more complicated as the intended market grows bigger, and more diverse. But these three tips from 5W Public Relations CEO Ronn Torossian will help to maximize the return on the investment.

1. Go With the Bigger Options

Social Media Option

When advertising on Facebook, Twitter, Google, Yahoo, and other internet resources, the package is sold based on number of views. For example, a non-corporate Facebook fan page will promote a post through mutual contacts at different rates for estimated number of views, starting at 920-1,700 for $5 and up to the $50 option for 8,300-16,000 views.

When buying this type of outreach, always go with the larger options, since the view count is never an exact science. If you want your product promoted to a targeted audience of 8,000 people, select the 8,300-16,000 option, since the cost difference is minimal, but the return will be great enough that you will hit (and likely surpass) your goal, instead of coming up short at the end of a marketing campaign.

2. Use Paid Advertising to Redouble Free Media Efforts

Sponsored Posts on FacebookYou may have to pay to get an ad featured on Twitter, but it costs nothing to spread an intriguing hashtag. If you are going to spend the money to promote tweets onto people’s feeds, then make sure that the tweet has an element that can help raise viral outreach, such as an easy to pass on hashtag. Something that gets the twitterscape excited will lead to the hashtag trending, and that will help lead those people back to your product. Don’t waste space on things like #Deal or #Savings.

Dress it up, and make it as interactive as possible, either by letting people tell their story with the hashtag, or say what’s on their mind. Hashtags like #WhyILove_______, or #________Stories allow people to actively push your brand, without costing you an extra penny.

3. Don’t Compare Dollars and Cents

Social media advertising doesn't translate to profit in a straight line. Remember, social media is a tool best used for promoting brand identity, not direct selling of products and services. Wrigley’s doesn't sell gum on Facebook. They raise awareness for their brand and their brand message, so the consumer buys Wrigley’s when they go to the gas station. Use the tool right, and you will be rewarded.

Source:http://ronntorossian.blogspot.com/2013/08/Optimizing-social-media-roi.html