Why energy drinks are becoming more popular than nutritional pills?

Scientific research has proven repeatedly that even a regular healthy diet, does not provide a sufficient supply of nutrients to last through the day and satisfy the body’s daily nutritional requirement.

Our moms told us to eat our vitamins, when we were kids, and ever since, it seemed like an additional chore, we never really wanted to do. Perhaps, that is why energy drinks are becoming more popular. They taste better, feel cooler, and are more convenient on several grounds.

But there’s another reason why drinks are increasingly becoming more popular than pills, tablets, and soft gels. Energy drinks target the younger lot of the consumer base. This lot is conscious about the way they look, and how their body looks. From a marketing standpoint, there is much wider scope to promote energy drinks among the masses.

Not just conventional energy drinks, makers of other drinks like iced tea or packed juices know that the best way to market their products by increasing its nutritional value, and placing that fact in the center of its promotional campaign.

Siting a recent example in this context, RealBeanz, a ready-to-drink, iced coffee claims to be packed with the goodness of natural nutrients is already working on the promotional work for the product. In fact, it has hired one of the most prominent PR firms in New York, 5W public relations. Given the impressive past record of 5W, it will be very interesting to see the kind of success, RealBeanz and 5W achieve in this joint venture, and how he consumers react to beverage that promises to be nutritionally fulfilling.