Ronn Torossian Gives 3 Reasons Why Print Media Matters

As CEO of 5W Public Relations, Ronn Torossian wants to make this abundantly clear: When it comes to an impactful PR campaign, print media matters.

A lot of people reading my blogs salute me and congratulate 5WPR for embracing new media and the Internet age. While it is true that at 5WPR we respect the limitless public relations potential of new media, we still have a lot of love for “news” media. There are several reasons why we still recommend print media and respect its power to command public perception. Here are three of the top reasons.

#1 – Print is still the gold standard

No matter whom you ask, getting on the front page of “the paper” still carries serious weight. It means you have arrived, that your story is the most important thing happening that day. No matter how popular TV, radio and the Internet are from a consumption standpoint, print media still commands respect. Experienced PR firms understand that print is tangible, and that still matters. This is not to diminish other forms of public relations, only to point out that print media still has power.

#2 – Print is still a strong opinion maker

People believe what they read. Sure, there are a lot who believe what they hear on the radio or see on TV, but when they read it, most people simply accept that story as established fact. As understood by various PR firms, information conveyed in print is presented in a point-by-point format that allows readers to accept and establish opinions.

#3 – Finite space increases perceived value

Perception is reality. Even if they don’t acknowledge it, print media consumers respect what they see on those pages simply because they know, on some level, it is there and something else is not. The innate finiteness of print forces editors to decide what gets priority. Scarcity – or understood limits – increases perceived value. Thus, a message in print carries more weight simply because it is there.

While these three factors help to establish print media as a public relations powerhouse, Ronn Torossian warns that the power and potential of any PR campaign cannot be measured in general terms. Each campaign must be deliberated and delivered based on specific terms and proven analytics. For help developing and communicating your best possible PR message, contact Ronn Torossian and top PR agency 5WPR here.

Source:http://www.ronntorossianupdate.com/ronn-torossian-gives-3-reasons-why-print-media-matters

Ronn Torossian reveals four ways to win with new media

There’s a violent and aggressive video short slamming virally across the Internet that puts the durability and capability of the famed GoPro action camera line front and center. Flush with killer stunts, endless action and outstanding editing, the short film almost makes you forget you (might) be watching a commercial. In fact, halfway through you hardly care. You just want to climb into the screen.
WARNING! NSFW: This show contains scenes and language that some viewers may find disturbing

Official Music Video by Biting Elbows

Here’s what the company did right and how Ronn Torossian believes you should apply those principles to your business.

Do something that hasn’t been done
Has anyone ever produced a short spy movie where you see through the eyes of the special agent? Well, if they have, it hasn’t gone viral online before this one did. An aggressive combination of first person shooter storyboarding melded with the tried-and-true “use it and we’ll post it” GoPro advertising model, this video squarely hits its intended market in a way that hasn’t been done before – at least not this well.

Combine things your market loves

GoPro is all about the vicarious experience, so they have created a live action first person shooter commercial. The video plays like the Bond’s-eye view of a spy movie. Quick cuts, high energy and a viewpoint the ideal target market is very familiar with. First person shooter mode. It might seem counterintuitive for a company that makes money when people use their products outdoors to make a movie that appeals to gamers, but the marketers correctly assume that many of their target market are both outdoor adventurers and gamers. From a public relations standpoint, the lesson here is to expand your thinking in a way that can connect multiple things your customers love – with your product or service at the center.

Keep your viewers watching

This video is mesmerizing. It takes off like a shot and forces you to hold on for dear life. Combining the drama and action of a well-crafted shoot-em-up, the film puts its foot to the floor and dares you to hang on. As a viewer it’s nearly impossible to get bored or distracted watching this video.

Make the message easy to share

Even if you have no idea what’s going on or where this video is filmed, it’s still easy to talk about. All you have to say is “it’s like you’re watching a Bond or Bourne movie AS Bond or Bourne.” Message received. For anyone in the PR business, making your topic easy to talk about is job one. No user will ever repeat your content word for word or recite a video frame by frame. You have to implant easy takeaways interested users can easily share.

Apply these tips to your PR efforts and you can expect improved interactivity and solid success.

Source:http://ronntorossian.blogspot.com/2013/08/short-espionage-film-viral-hype-for-gopro.html

Optimizing Social Media Return on Investment (ROI)

They say that you get what you pay for; but since outreach through social media is free, are you getting a cheap valued return? As we know, there are two different ways to utilize social networking and social media resources for building your business. There’s the free way, which is reliant on slow, methodical outreach to build a following, and the faster way, which requires investing in paid ads to promote your product or company for microtargeted outreach.
So the question is, what, if anything, should a business spend on advertising through social media? Spending is almost always a good idea, but on the whole, it’s not an easy question, and the answer becomes more complicated as the intended market grows bigger, and more diverse. But these three tips from 5W Public Relations CEO Ronn Torossian will help to maximize the return on the investment.

1. Go With the Bigger Options

Social Media Option

When advertising on Facebook, Twitter, Google, Yahoo, and other internet resources, the package is sold based on number of views. For example, a non-corporate Facebook fan page will promote a post through mutual contacts at different rates for estimated number of views, starting at 920-1,700 for $5 and up to the $50 option for 8,300-16,000 views.

When buying this type of outreach, always go with the larger options, since the view count is never an exact science. If you want your product promoted to a targeted audience of 8,000 people, select the 8,300-16,000 option, since the cost difference is minimal, but the return will be great enough that you will hit (and likely surpass) your goal, instead of coming up short at the end of a marketing campaign.

2. Use Paid Advertising to Redouble Free Media Efforts

Sponsored Posts on FacebookYou may have to pay to get an ad featured on Twitter, but it costs nothing to spread an intriguing hashtag. If you are going to spend the money to promote tweets onto people’s feeds, then make sure that the tweet has an element that can help raise viral outreach, such as an easy to pass on hashtag. Something that gets the twitterscape excited will lead to the hashtag trending, and that will help lead those people back to your product. Don’t waste space on things like #Deal or #Savings.

Dress it up, and make it as interactive as possible, either by letting people tell their story with the hashtag, or say what’s on their mind. Hashtags like #WhyILove_______, or #________Stories allow people to actively push your brand, without costing you an extra penny.

3. Don’t Compare Dollars and Cents

Social media advertising doesn't translate to profit in a straight line. Remember, social media is a tool best used for promoting brand identity, not direct selling of products and services. Wrigley’s doesn't sell gum on Facebook. They raise awareness for their brand and their brand message, so the consumer buys Wrigley’s when they go to the gas station. Use the tool right, and you will be rewarded.

Source:http://ronntorossian.blogspot.com/2013/08/Optimizing-social-media-roi.html

Guest Post to ronntorossianupdate.com - Mobile Recruitment: A big step for Employment Industry?

With the increasing rate of mobile users growing exponentially, many industries find this as an opportunity to market their services. Even job recruitment goes with the flow. With job boards and advertisers brainstorming ways to spread faster information, Mobile Recruitment comes up as one of the brightest ideas in getting more people for the job.

In a nutshell, Mobile Recruitment is a form of recruiting and establishing connections to prospective applicants that use mobile devices. Although many people have different perspectives on how Mobile Recruiting works. Some find it as just another tool to apply on the site itself, others think of it as only a website optimization tool for phones.

How does Mobile Recruitment Work?

People check their mobile phones everyday. From text messages to daily alerts in social networks, it has become a very powerful tool to keep users updated on the go. But how does it really work? Here are some of its ways to reach prospective clients:

Quick Response codes, also known as QR codes direct prospects to certain career sites. With just a simple scan on these barcode-esque squares using a smartphone, employers and recruiters can drive prospects to their job postings and websites.

SMS is available to all mobile phones unlike e-mails. These text alerts builds connections with applicants for job applications or other recruitment related details. New job vacancies or career events are sent to customers in real time. As people check their messages on their mobile phones, they become easy targets for catchy job ads.

With location based Apps, users get more detailed information and further customization for their smartphones. Upload or create resumes, search for jobs by keywords, you can even get recommendations according to the nature of work you wish to apply for.

The Future of Mobile Recruitment

As mobile phones deliver a fresh experience with its advanced developments and innovative features, it has become one of the primary necessities for many people. Building connections has indeed, become a primary necessity. People can't help checking their phones while traveling just to see an update or to send text messages about whatever they can share.

Companies and recruiting agencies begin to capitalize as mobile devices now play a big role in connecting people through the fastest means possible. Talent acquisitions are now state-of-the-art as recruitment process can now begin by a simple touch on the phone.

Mobility is no longer an optional extra in technology. As it becomes a necessity for companies and recruiters alike, Mobile Recruitment is set to prove its use in attracting new people in the global market competition. And with the rapid growth of mobile technology, who knows? Your dream job might be literally one text away.


About the Author


Reese Jones is a tech and gadget lover, a die-hard fan of iOS and console games. She started her writing venture recently and writes about everything from quick tech tips, to mobile-specific news from the likes of O2, to tech-related DIY. Find more about her and her work at Reese+ or tweet her @r_am_jones.

Source:http://www.ronntorossianupdate.com/guest-post-to-ronntorossianupdatecom-mobile-recruitment-a-big-step-for-employment-industry

Too Much New Media? 5WPR CEO Ronn Torossian Sets it Straight

Sometimes, it’s simply amazing to hear the old, tired voices from the past talk about the changes that have come, and how it leads to losing touch with some old, unknown thing that grounds us to our past. We have seen it, through the centuries, with every technological advancement. When it was surmised that we were made sick by germs instead of an imbalance of elements or demon possession, no one screamed louder in objection than the old doctors. When explorers pointed west across the seas, and said the round Earth would carry on and not end, they said those explorers were mad.

In the information age, every step forward in our technology has been greeted with shouts and boos, mostly from those who are stuck in the technology of the past, complaining that this new technology removes some sort of spirit or soul from communication. Even those who pioneered the “new” technologies of their day 50 or 60 years ago make it seem that somehow the texting, tweeting, Facebooking, Pinteresting generation has lost something in the exchange of ease of communication. But maybe, they’ve found something instead.

Wireless Telegraph, 1915. - NationalGeographic
There was a time where the stalwarts decried the death of the letter at the hand of the short-form telegraph (which used to charge by the letter). There were those who believed that the moving picture would be the end of live theater, and kill the art and artistry of performing to crowd. Some people reading this may even be old enough to remember their parent’s laments that rock & roll, along with Elvis and The Beatles, would be the death of “good” music. In each of these cases, while the older generation cried about all that had been lost, the younger generation saw a new way to communicate, either literally or artistically, within the world given to them.
Instagram

Instagram is as much an art as any other form of photography. Just because the filters and focus are in the camera’s software, and not hardware, doesn’t mean the artist’s eye hasn’t found something beautiful, and photographed it as they’d like to see and remember it. As stodgier voices complain about words being shortened, abbreviated, and made up in texting and tweeting, they should remember that every generation has produced slang, and found ways of shortening and abbreviating words and terms for convenience and ease. If it seems strange today, that is only because never before has communications technology grown so quickly, spread so rapidly, and become so readily available in human history.

This doesn’t spell the end for the old standbys, necessarily. The pendulum always swings back, and what was old will be new again. The Elks Club hasn’t been burnt down to make room for a Google + hangout, but social media is here to stay, and grow, and change our lives in a myriad of ways yet to come.

Source:http://ronntorossian.blogspot.com/2013/07/too-much-new-media-5wpr-ceo-ronn.html

Using a Corporate Wellness Program to Boost Morale

Boosting morale within your business is becoming something that more and more business owners are becoming concerned with. From Casual Fridays to free donuts in the break room, there are several approaches to making your employees happier and, in turn, creating a better work environment for all involved parties.

However, one of the morale boosters you should seriously consider is incorporating a corporate wellness program. After all, what are the reasons for people missing work? Reports indicate that that it comes down to illness, stress, and lack of sleep—all brought on by rigorous working conditions. Therefore, incorporating a wellness program of any kind not only tackles this problem head on, but shows youremployeesthat you do indeed care for them.

The goal of corporate wellness programs is to promote health and wellness throughout an organization. This extends beyond simply physical health, but also incorporates emotional and mental health as well. These types of programs can either provide employees with a very basic package of services or much more comprehensive packages.

There are ultimately two significant roles for a corporate wellness program:

1 – They promote and lead to ahealthier lifestylefor your workers. Any companies will create events or contests that are structured around their wellness programs; these include things like mock Biggest Loser contest for weight loss or contests for the tastiest and healthiest recipe.

2 – They result in a decrease in health care expenses while also drastically improving worker morale. The sense of community and healthy lifestyles ties in with these decreases in spending, making everyone happier.

In addition, a well-planned corporate wellness program includes several levels of participation. A few suggestions include, but are certainly not limited to:

·        Health risk evaluations

·        On-site diagnostic screenings

·        Meal planning,

·        Screening and planning for disease prevention

·        Educational tools related to the health improvement of workers

Larger business may also want to look into creating a space where their employees can work out and distress during breaks or even before and after work. Larger businesses are already doing this and showing great results in worker performance and attitude. Of course, this area or facility doesn’t need to be anything elaborate. After all, there is a fine line between promoting your corporate wellness program and allowing workers to take advantage of such good graces.

The important thing to get across in this entire process is to let yourworkersknow that you view them as more than just a production unit. By beginning a corporate wellness program, you are showing that their health and well-being comes first.

As a business owner, you will see an increase in productivity and employee attitudes and satisfaction. A corporate wellness program can quickly become a staple if your business and can actually cause more than just increases in worker productivity—it can also paint your business in a new and more positive light. So while the program is geared towards the betterment of your employees, your business will see huge results as well.



Source:http://www.ronntorossianupdate.com/using-a-corporate-wellness-program-to-boost-morale

Public Relations Job Opportunities

At 5WPR, we are always hiring talented professionals – but if its not an agency job you are seeking, here are some other jobs worth considering:

Web and Social Media Writer, Wildlife Conservation Society: In this position on the digital team of Public Affairs, the staff member will produce content for WCS websites, e-newsletters, and social media platforms with the goal of engaging online audiences. [https://sh.webhire.com/jobcart/view_job.cart?JOB_ID=2688123&ACCT_NAME=WCS&SITE=I&CCC_DEST=CS]

Senior Manager, Editorial Publicity, Forbes Media: Forbes Media Corporate Communications seeks a dynamic and experienced Senior Manager of Editorial Publicity, reporting to the SVP of Corporate Communications. [http://www.mediabistro.com/joblistings/jobview.asp?joid=149732&c=jejppr]


Internal Communications Professional, Morgan Stanley: The Internal Communications Manager is part of the Finance Communications group who are responsible for driving and implementing corporate communications strategy, channels and content for Morgan Stanley's Finance division which is led by the Firm's Chief Financial Officer and is comprised of around 2,600 employees in offices around the world. [http://www.fins.com/Finance/Jobs/342818/Internal-Communications-Professional?utm_source=SimplyHired&utm_medium=organic&utm_campaign=SimplyHired]

Manager of Digital Communications, GE: Reporting to the Director of Digital Communications, this role will act as a digital strategist for corporate communications. An innovative thinker and pioneer in this space, the Manager of Digital Communications will work closely with GE businesses, global communicators and digital marketing team GE to develop and implement a strategic, proactive and holistic external digital communication strategy. [http://careers.naspa.com/jobseeker/job/13333816/Manager,%20Digital%20Communications%20(Job%20#%201726891)/GE/?vnet=0&str=8801&max=100]

And if its an agency job you want, we are always accepting resumes at careers@5wpr.com


Source:http://www.ronntorossianupdate.com/5wpr-public-relations/public-relations-job-opportunities