Ronn Torossian reveals four ways to win with new media

There’s a violent and aggressive video short slamming virally across the Internet that puts the durability and capability of the famed GoPro action camera line front and center. Flush with killer stunts, endless action and outstanding editing, the short film almost makes you forget you (might) be watching a commercial. In fact, halfway through you hardly care. You just want to climb into the screen.
WARNING! NSFW: This show contains scenes and language that some viewers may find disturbing

Official Music Video by Biting Elbows

Here’s what the company did right and how Ronn Torossian believes you should apply those principles to your business.

Do something that hasn’t been done
Has anyone ever produced a short spy movie where you see through the eyes of the special agent? Well, if they have, it hasn’t gone viral online before this one did. An aggressive combination of first person shooter storyboarding melded with the tried-and-true “use it and we’ll post it” GoPro advertising model, this video squarely hits its intended market in a way that hasn’t been done before – at least not this well.

Combine things your market loves

GoPro is all about the vicarious experience, so they have created a live action first person shooter commercial. The video plays like the Bond’s-eye view of a spy movie. Quick cuts, high energy and a viewpoint the ideal target market is very familiar with. First person shooter mode. It might seem counterintuitive for a company that makes money when people use their products outdoors to make a movie that appeals to gamers, but the marketers correctly assume that many of their target market are both outdoor adventurers and gamers. From a public relations standpoint, the lesson here is to expand your thinking in a way that can connect multiple things your customers love – with your product or service at the center.

Keep your viewers watching

This video is mesmerizing. It takes off like a shot and forces you to hold on for dear life. Combining the drama and action of a well-crafted shoot-em-up, the film puts its foot to the floor and dares you to hang on. As a viewer it’s nearly impossible to get bored or distracted watching this video.

Make the message easy to share

Even if you have no idea what’s going on or where this video is filmed, it’s still easy to talk about. All you have to say is “it’s like you’re watching a Bond or Bourne movie AS Bond or Bourne.” Message received. For anyone in the PR business, making your topic easy to talk about is job one. No user will ever repeat your content word for word or recite a video frame by frame. You have to implant easy takeaways interested users can easily share.

Apply these tips to your PR efforts and you can expect improved interactivity and solid success.

Source:http://ronntorossian.blogspot.com/2013/08/short-espionage-film-viral-hype-for-gopro.html

Optimizing Social Media Return on Investment (ROI)

They say that you get what you pay for; but since outreach through social media is free, are you getting a cheap valued return? As we know, there are two different ways to utilize social networking and social media resources for building your business. There’s the free way, which is reliant on slow, methodical outreach to build a following, and the faster way, which requires investing in paid ads to promote your product or company for microtargeted outreach.
So the question is, what, if anything, should a business spend on advertising through social media? Spending is almost always a good idea, but on the whole, it’s not an easy question, and the answer becomes more complicated as the intended market grows bigger, and more diverse. But these three tips from 5W Public Relations CEO Ronn Torossian will help to maximize the return on the investment.

1. Go With the Bigger Options

Social Media Option

When advertising on Facebook, Twitter, Google, Yahoo, and other internet resources, the package is sold based on number of views. For example, a non-corporate Facebook fan page will promote a post through mutual contacts at different rates for estimated number of views, starting at 920-1,700 for $5 and up to the $50 option for 8,300-16,000 views.

When buying this type of outreach, always go with the larger options, since the view count is never an exact science. If you want your product promoted to a targeted audience of 8,000 people, select the 8,300-16,000 option, since the cost difference is minimal, but the return will be great enough that you will hit (and likely surpass) your goal, instead of coming up short at the end of a marketing campaign.

2. Use Paid Advertising to Redouble Free Media Efforts

Sponsored Posts on FacebookYou may have to pay to get an ad featured on Twitter, but it costs nothing to spread an intriguing hashtag. If you are going to spend the money to promote tweets onto people’s feeds, then make sure that the tweet has an element that can help raise viral outreach, such as an easy to pass on hashtag. Something that gets the twitterscape excited will lead to the hashtag trending, and that will help lead those people back to your product. Don’t waste space on things like #Deal or #Savings.

Dress it up, and make it as interactive as possible, either by letting people tell their story with the hashtag, or say what’s on their mind. Hashtags like #WhyILove_______, or #________Stories allow people to actively push your brand, without costing you an extra penny.

3. Don’t Compare Dollars and Cents

Social media advertising doesn't translate to profit in a straight line. Remember, social media is a tool best used for promoting brand identity, not direct selling of products and services. Wrigley’s doesn't sell gum on Facebook. They raise awareness for their brand and their brand message, so the consumer buys Wrigley’s when they go to the gas station. Use the tool right, and you will be rewarded.

Source:http://ronntorossian.blogspot.com/2013/08/Optimizing-social-media-roi.html

Guest Post to ronntorossianupdate.com - Mobile Recruitment: A big step for Employment Industry?

With the increasing rate of mobile users growing exponentially, many industries find this as an opportunity to market their services. Even job recruitment goes with the flow. With job boards and advertisers brainstorming ways to spread faster information, Mobile Recruitment comes up as one of the brightest ideas in getting more people for the job.

In a nutshell, Mobile Recruitment is a form of recruiting and establishing connections to prospective applicants that use mobile devices. Although many people have different perspectives on how Mobile Recruiting works. Some find it as just another tool to apply on the site itself, others think of it as only a website optimization tool for phones.

How does Mobile Recruitment Work?

People check their mobile phones everyday. From text messages to daily alerts in social networks, it has become a very powerful tool to keep users updated on the go. But how does it really work? Here are some of its ways to reach prospective clients:

Quick Response codes, also known as QR codes direct prospects to certain career sites. With just a simple scan on these barcode-esque squares using a smartphone, employers and recruiters can drive prospects to their job postings and websites.

SMS is available to all mobile phones unlike e-mails. These text alerts builds connections with applicants for job applications or other recruitment related details. New job vacancies or career events are sent to customers in real time. As people check their messages on their mobile phones, they become easy targets for catchy job ads.

With location based Apps, users get more detailed information and further customization for their smartphones. Upload or create resumes, search for jobs by keywords, you can even get recommendations according to the nature of work you wish to apply for.

The Future of Mobile Recruitment

As mobile phones deliver a fresh experience with its advanced developments and innovative features, it has become one of the primary necessities for many people. Building connections has indeed, become a primary necessity. People can't help checking their phones while traveling just to see an update or to send text messages about whatever they can share.

Companies and recruiting agencies begin to capitalize as mobile devices now play a big role in connecting people through the fastest means possible. Talent acquisitions are now state-of-the-art as recruitment process can now begin by a simple touch on the phone.

Mobility is no longer an optional extra in technology. As it becomes a necessity for companies and recruiters alike, Mobile Recruitment is set to prove its use in attracting new people in the global market competition. And with the rapid growth of mobile technology, who knows? Your dream job might be literally one text away.


About the Author


Reese Jones is a tech and gadget lover, a die-hard fan of iOS and console games. She started her writing venture recently and writes about everything from quick tech tips, to mobile-specific news from the likes of O2, to tech-related DIY. Find more about her and her work at Reese+ or tweet her @r_am_jones.

Source:http://www.ronntorossianupdate.com/guest-post-to-ronntorossianupdatecom-mobile-recruitment-a-big-step-for-employment-industry

Too Much New Media? 5WPR CEO Ronn Torossian Sets it Straight

Sometimes, it’s simply amazing to hear the old, tired voices from the past talk about the changes that have come, and how it leads to losing touch with some old, unknown thing that grounds us to our past. We have seen it, through the centuries, with every technological advancement. When it was surmised that we were made sick by germs instead of an imbalance of elements or demon possession, no one screamed louder in objection than the old doctors. When explorers pointed west across the seas, and said the round Earth would carry on and not end, they said those explorers were mad.

In the information age, every step forward in our technology has been greeted with shouts and boos, mostly from those who are stuck in the technology of the past, complaining that this new technology removes some sort of spirit or soul from communication. Even those who pioneered the “new” technologies of their day 50 or 60 years ago make it seem that somehow the texting, tweeting, Facebooking, Pinteresting generation has lost something in the exchange of ease of communication. But maybe, they’ve found something instead.

Wireless Telegraph, 1915. - NationalGeographic
There was a time where the stalwarts decried the death of the letter at the hand of the short-form telegraph (which used to charge by the letter). There were those who believed that the moving picture would be the end of live theater, and kill the art and artistry of performing to crowd. Some people reading this may even be old enough to remember their parent’s laments that rock & roll, along with Elvis and The Beatles, would be the death of “good” music. In each of these cases, while the older generation cried about all that had been lost, the younger generation saw a new way to communicate, either literally or artistically, within the world given to them.
Instagram

Instagram is as much an art as any other form of photography. Just because the filters and focus are in the camera’s software, and not hardware, doesn’t mean the artist’s eye hasn’t found something beautiful, and photographed it as they’d like to see and remember it. As stodgier voices complain about words being shortened, abbreviated, and made up in texting and tweeting, they should remember that every generation has produced slang, and found ways of shortening and abbreviating words and terms for convenience and ease. If it seems strange today, that is only because never before has communications technology grown so quickly, spread so rapidly, and become so readily available in human history.

This doesn’t spell the end for the old standbys, necessarily. The pendulum always swings back, and what was old will be new again. The Elks Club hasn’t been burnt down to make room for a Google + hangout, but social media is here to stay, and grow, and change our lives in a myriad of ways yet to come.

Source:http://ronntorossian.blogspot.com/2013/07/too-much-new-media-5wpr-ceo-ronn.html

Using a Corporate Wellness Program to Boost Morale

Boosting morale within your business is becoming something that more and more business owners are becoming concerned with. From Casual Fridays to free donuts in the break room, there are several approaches to making your employees happier and, in turn, creating a better work environment for all involved parties.

However, one of the morale boosters you should seriously consider is incorporating a corporate wellness program. After all, what are the reasons for people missing work? Reports indicate that that it comes down to illness, stress, and lack of sleep—all brought on by rigorous working conditions. Therefore, incorporating a wellness program of any kind not only tackles this problem head on, but shows youremployeesthat you do indeed care for them.

The goal of corporate wellness programs is to promote health and wellness throughout an organization. This extends beyond simply physical health, but also incorporates emotional and mental health as well. These types of programs can either provide employees with a very basic package of services or much more comprehensive packages.

There are ultimately two significant roles for a corporate wellness program:

1 – They promote and lead to ahealthier lifestylefor your workers. Any companies will create events or contests that are structured around their wellness programs; these include things like mock Biggest Loser contest for weight loss or contests for the tastiest and healthiest recipe.

2 – They result in a decrease in health care expenses while also drastically improving worker morale. The sense of community and healthy lifestyles ties in with these decreases in spending, making everyone happier.

In addition, a well-planned corporate wellness program includes several levels of participation. A few suggestions include, but are certainly not limited to:

·        Health risk evaluations

·        On-site diagnostic screenings

·        Meal planning,

·        Screening and planning for disease prevention

·        Educational tools related to the health improvement of workers

Larger business may also want to look into creating a space where their employees can work out and distress during breaks or even before and after work. Larger businesses are already doing this and showing great results in worker performance and attitude. Of course, this area or facility doesn’t need to be anything elaborate. After all, there is a fine line between promoting your corporate wellness program and allowing workers to take advantage of such good graces.

The important thing to get across in this entire process is to let yourworkersknow that you view them as more than just a production unit. By beginning a corporate wellness program, you are showing that their health and well-being comes first.

As a business owner, you will see an increase in productivity and employee attitudes and satisfaction. A corporate wellness program can quickly become a staple if your business and can actually cause more than just increases in worker productivity—it can also paint your business in a new and more positive light. So while the program is geared towards the betterment of your employees, your business will see huge results as well.



Source:http://www.ronntorossianupdate.com/using-a-corporate-wellness-program-to-boost-morale

Public Relations Job Opportunities

At 5WPR, we are always hiring talented professionals – but if its not an agency job you are seeking, here are some other jobs worth considering:

Web and Social Media Writer, Wildlife Conservation Society: In this position on the digital team of Public Affairs, the staff member will produce content for WCS websites, e-newsletters, and social media platforms with the goal of engaging online audiences. [https://sh.webhire.com/jobcart/view_job.cart?JOB_ID=2688123&ACCT_NAME=WCS&SITE=I&CCC_DEST=CS]

Senior Manager, Editorial Publicity, Forbes Media: Forbes Media Corporate Communications seeks a dynamic and experienced Senior Manager of Editorial Publicity, reporting to the SVP of Corporate Communications. [http://www.mediabistro.com/joblistings/jobview.asp?joid=149732&c=jejppr]


Internal Communications Professional, Morgan Stanley: The Internal Communications Manager is part of the Finance Communications group who are responsible for driving and implementing corporate communications strategy, channels and content for Morgan Stanley's Finance division which is led by the Firm's Chief Financial Officer and is comprised of around 2,600 employees in offices around the world. [http://www.fins.com/Finance/Jobs/342818/Internal-Communications-Professional?utm_source=SimplyHired&utm_medium=organic&utm_campaign=SimplyHired]

Manager of Digital Communications, GE: Reporting to the Director of Digital Communications, this role will act as a digital strategist for corporate communications. An innovative thinker and pioneer in this space, the Manager of Digital Communications will work closely with GE businesses, global communicators and digital marketing team GE to develop and implement a strategic, proactive and holistic external digital communication strategy. [http://careers.naspa.com/jobseeker/job/13333816/Manager,%20Digital%20Communications%20(Job%20#%201726891)/GE/?vnet=0&str=8801&max=100]

And if its an agency job you want, we are always accepting resumes at careers@5wpr.com


Source:http://www.ronntorossianupdate.com/5wpr-public-relations/public-relations-job-opportunities

5WPR CEO Ronn Torossian With 5 Social Media Myths

Myth 1: Social Media is not for serious people. If you think that social media is just for kids and for entertainment purposes only, think again. It’s a source of information. It’s a place where you can put yourself out there and brand yourself, tell your story. It’s a way to engage the public and extend your circles of influence. Nonprofits and businesses figured that out long ago. That’s why you have Facebook pages like the Charleston Animal Society, Unicef, and Kars For Kids. There is no reason at all to miss out on social media just because 1) Kids have discovered it and 2) It’s fun. It’s a valuable venue for professionals. ‘Nuff said


Myth 2: I set up my LinkedIn profile so I can cross it off my to-do list. Sorry, but that’s just not the way it works. Think of your LinkedIn profile as a living thing that must be fed from time to time to remain viable and you’re at least three-quarters of the way to understanding this social media networking thing. Use your LinkedIn profile to keep people apprised of your professional accomplishments. You don’t want to look like you’re in a steady holding pattern. You want to look alive and happening. Post updates and refresh your profile from time to time. Remember—there’s no such thing as job security. You want to be ready for whatever is coming down the pike. Keeping your LinkedIn profile up to date is professionally prudent


Myth 3: Twitter isn’t for “real people.” You don’t have to be a Kardashian or Anthony Wiener to use Twitter. It’s a great, not to mention free resource for sharing information in real time in really short soundbytes. Not sure what you’re doing there? Not to worry. Just hang out and watch how others do it first. Then you can make a few tentative tweets. Soon you’ll have your own distinctive voice (should that be “bird song?”)

Myth 4: No one at work is looking at those photos I posted from that wild weekend party. Guess what? Once someone sees something, you can’t undo it. So if it’s something you don’t want your boss or your coworkers to see, don’t post it. Rule of thumb? If you wouldn’t want your MOM to see, don’t post it. If you just can’t resist, fix your privacy settings for goodness’ sake. And if you’re in the market for a new job, go through your Facebook albums and delete whatever gives an impression you don’t want to give a potential employer.

Myth 5: The way I vote, what I buy, and the books I read are my own business. Sorry, but it just doesn’t wash. Your public persona is your public persona—unless you have a split personality. A potential employer is going to research you on the web with whatever means are available. Facebook? Sure. He’ll go there to see if you are as you represent yourself. He wants to get an idea of who you really are. Ditto for Twitter, Google+, Tumblr, and so on and so forth. If it’s something you don’t want him to know, don’t put it out there.

Source:http://ronntorossian.blogspot.com/2013/06/5wpr-ceo-ronn-torossian-with-5-social.html