Ronn Torossian on FoxNews.com

Ronn Torossian of 5WPR quoted on Hollywood and politics:

http://www.foxnews.com/entertainment/2013/02/22/group-urges-hollywood-to-use-oscars-to-help-free-jailed-pakistani-doctor-who/

Dr. Shakil Afridi is a hero who helped America find Osama Bin Laden in Pakistan – and since then he’s been tortured by Pakistan.  Some in Hollywood are saying that “Zero Dark Thirty” can help him be freed — and as I said today on Foxnews.com, Hollywood could indeed make an enormous impact.

“It would be immensely powerful and heard around the world if stars at the Oscars would raise a voice of moral conscience for Dr. Shakil Afridi,” he said. “Afridi is a hero who helped America and celebrity attention could help this man tremendously. It would send an incredible message to the world that America cares about people who help them if Hollywood would demand freedom for Dr. Shakil Afridi.”


Source:http://ronntorossian.com/ronn-torossian-on-foxnews-com/

5WPR CEO on Profit, Killing Press Trips & Shark Tank

1. Interesting news that a recent survey of advertising agency principles showed that they believe a PR firm is more profitable than the advertising business – yet more volatile. Firsthand, I can attest that to be profitable in the PR business is no easy task – requires constant focus and balance. As the media world keeps expanding, profitable independent PR companies keep shrinking.
2. Good article on why “PR needs to kill the press trip”, and after reading it any smart public relations pro will indeed need to consider the changing times of the media business and how it affects those of us on the other side of the aisle. And indeed, the author is right as he notes that PR pros need to visit newsrooms, and spend time with reporters – even in the digital era, face to face matters.
3. The ABC show Shark Tank is really a great show for entrepreneurs to watch – it’s in its 4th season and so enjoyable. My friend Daymond John is great and brilliant – and Barbara Corcoran and Mark Cuban smart out of the box entrepreneurs. Great show

 
Source:http://ronntorossian.com/5wpr-ceo-on-profit-killing-press-trips-shark-tank/

Ronn Torossian Shares Super Bowl Experiences

Felt like the Super Bowl was in New York City as I didn’t walk the streets of New Orleans without running into people I knew every step of the way. Some observations from this weekend in New Orleans:

1. Had never before been to New Orleans and am happy was able to visit and spend some time walking the French Quarter and other areas. Amazing boon to tourism as I have been to many other major events but was amazed at how Super Bowl really seemed to take over the city. Interested to see what the effect will be next year in our great city.
2. So many pop-up stores and unique brand experiences which were all over the city. Was able to see the Justin Timberlake concert which featured Timbaland and Jay-Z. Was able to spend time with important clients, met so many interesting people (including new business prospects), had a drink with a very close friend (whose schedule and mine never seem to work out when we are both home), and even met the founder of a directly competing PR firm for the 1st time. Very worthwhile trip.
3. With all of the inevitable noise about Super Bowl ads, it is clear that Sodastream is a big winner in terms of Brand ROI as a result of the Super Bowl. Their ad was banned for denigrating Pepsi and Coca-Cola (big Super Bowl advertisers) – and naturally as a result of the banning they got a ton of press.

Ronn Torossian

Capitalizing on the Client’s Bottom Line – RESULTS

Clients hire 5WPR to get their brand the maximum ROI, which for some, might be sold product, website traffic, new clients for their service, and much more. The perfect picture any client paints when walking through 5WPR’s door is a sit down with Dr. Phil and a profile in The Wall Street Journal. Of course that type of tier one media is astonishing, but it isn’t always possible.

What we have noticed, is that what is now the status quo in the PR industry – securing placements in some of the most top tier media – doesn’t always result in the best takeaway for a client’s business. There have been a large number of testimonials from the companies we represent that paint a different picture – one of specificity, precision, and singularity.

There are a number of reasons that top-tier may not always be “best-tier” – lack of a target audience, omission of website links, poor SEO optimization for certain articles, etc.

A Quantcast 400 client we represent is the ideal example – We’ve managed to secure them placement in some of the largest outlets in the U.S. (i.e. Huffington Post, New York Post, Fast Company, BuzzFeed, Mashable, etc). But a mention from a regional technology-based radio show with a die-hard following resulted in unprecedented traffic. These smaller, dedicated outlets can often time deliver unexpected results that work in your favor.

Ronn Torossian

5WPR

Source:http://ronntorossian.com/capitalizing-on-the-clients-bottom-line-results/

Tips from 5WPR CEO Ronn Torossian

Some tips from 5WPR CEO Ronn Torossian book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations”:

1. Work hard. Work really hard—the harder I work the luckier I seem to become.
2. PR is a 24/7 career. The news never stops. When a bomb goes off at 8 p.m., newspapers, cable channels, and digital media are running updates continuously.
3. Don’t believe your mom’s PR (all the time). Be honest about what you’ve got to work with, and then work with what you’ve got. Deal with reality—PR only works if it’s based on something real.
4. Look for marketing co-ops, especially if budget is an issue. There are many ways to get great visibility for a fraction of the price by sharing the spotlight with complementary brands that attract the same audience.
5. Don’t reinvent the wheel. Given the surplus of marketing ploys out there, chances are there’s already an effort going on or a story line that ties in well with your brand that you can piggyback and ride the wave. For example, if you’re a beverage brand that caters to the college market, do product seeding through an event that’s already taking place on campus.
 

Ronn Torossian

5WPR

Source:http://5wpr-news.blogspot.in/2013/01/tips-from-5wpr-ceo-ronn-torossian.html

5WPR Help Wanted & TV Doesn’t Mean a Role Model

After a great 2012 we are projecting an even stronger 2013, and as such at 5WPR we are hiring for numerous positions. We would love to hear from anyone with PR firm experience. Please send your resume to careers@5wpr.com

Wanted to share a great quote made today to Fox News: “As one who owns a PR firm and works in marketing, I make sure that my kids understand that just because something is on TV doesn’t mean it is good – and I hope all others educate their kids the same way,” added Ronn Torossian, CEO of 5WPR. (And of course it is true).

Read the whole article at: http://www.foxnews.com/entertainment/2013/01/08/oxygens-all-my-babies-mamas-sparks-calls-for-cancellation-before-it-even-airs/

We always look forward to feedback on twitter @5w_pr or @rtorossian5wpr

Source:http://ronntorossian.com/5wpr-help-wanted-tv-doesnt-mean-a-role-model/

Mark Birnbaum, 11 Meetings and More Hours in the Day…

Such a long day – exhilarating, exciting…yet exhausting. Working in this business in New York City is non-stop action. Such long days, and always need more time.

Ended with a great meal with Mark Birnbaum of EMM Group, and started 8 AM with a new employee breakfast. In between, we had a major client 2013 planning session, new business meeting with an exciting new app company, media pitching and random and assorted tasks related to running my business. A total of 11 meetings.

I simply want a few more hours every single day. Can anyone help? Really love what I do – every single day.

Ronn Torossian