Capitalizing on the Client’s Bottom Line – RESULTS

Clients hire 5WPR to get their brand the maximum ROI, which for some, might be sold product, website traffic, new clients for their service, and much more. The perfect picture any client paints when walking through 5WPR’s door is a sit down with Dr. Phil and a profile in The Wall Street Journal. Of course that type of tier one media is astonishing, but it isn’t always possible.

What we have noticed, is that what is now the status quo in the PR industry – securing placements in some of the most top tier media – doesn’t always result in the best takeaway for a client’s business. There have been a large number of testimonials from the companies we represent that paint a different picture – one of specificity, precision, and singularity.

There are a number of reasons that top-tier may not always be “best-tier” – lack of a target audience, omission of website links, poor SEO optimization for certain articles, etc.

A Quantcast 400 client we represent is the ideal example – We’ve managed to secure them placement in some of the largest outlets in the U.S. (i.e. Huffington Post, New York Post, Fast Company, BuzzFeed, Mashable, etc). But a mention from a regional technology-based radio show with a die-hard following resulted in unprecedented traffic. These smaller, dedicated outlets can often time deliver unexpected results that work in your favor.

Ronn Torossian

5WPR

Source:http://ronntorossian.com/capitalizing-on-the-clients-bottom-line-results/

Tips from 5WPR CEO Ronn Torossian

Some tips from 5WPR CEO Ronn Torossian book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations”:

1. Work hard. Work really hard—the harder I work the luckier I seem to become.
2. PR is a 24/7 career. The news never stops. When a bomb goes off at 8 p.m., newspapers, cable channels, and digital media are running updates continuously.
3. Don’t believe your mom’s PR (all the time). Be honest about what you’ve got to work with, and then work with what you’ve got. Deal with reality—PR only works if it’s based on something real.
4. Look for marketing co-ops, especially if budget is an issue. There are many ways to get great visibility for a fraction of the price by sharing the spotlight with complementary brands that attract the same audience.
5. Don’t reinvent the wheel. Given the surplus of marketing ploys out there, chances are there’s already an effort going on or a story line that ties in well with your brand that you can piggyback and ride the wave. For example, if you’re a beverage brand that caters to the college market, do product seeding through an event that’s already taking place on campus.
 

Ronn Torossian

5WPR

Source:http://5wpr-news.blogspot.in/2013/01/tips-from-5wpr-ceo-ronn-torossian.html

5WPR Help Wanted & TV Doesn’t Mean a Role Model

After a great 2012 we are projecting an even stronger 2013, and as such at 5WPR we are hiring for numerous positions. We would love to hear from anyone with PR firm experience. Please send your resume to careers@5wpr.com

Wanted to share a great quote made today to Fox News: “As one who owns a PR firm and works in marketing, I make sure that my kids understand that just because something is on TV doesn’t mean it is good – and I hope all others educate their kids the same way,” added Ronn Torossian, CEO of 5WPR. (And of course it is true).

Read the whole article at: http://www.foxnews.com/entertainment/2013/01/08/oxygens-all-my-babies-mamas-sparks-calls-for-cancellation-before-it-even-airs/

We always look forward to feedback on twitter @5w_pr or @rtorossian5wpr

Source:http://ronntorossian.com/5wpr-help-wanted-tv-doesnt-mean-a-role-model/

Mark Birnbaum, 11 Meetings and More Hours in the Day…

Such a long day – exhilarating, exciting…yet exhausting. Working in this business in New York City is non-stop action. Such long days, and always need more time.

Ended with a great meal with Mark Birnbaum of EMM Group, and started 8 AM with a new employee breakfast. In between, we had a major client 2013 planning session, new business meeting with an exciting new app company, media pitching and random and assorted tasks related to running my business. A total of 11 meetings.

I simply want a few more hours every single day. Can anyone help? Really love what I do – every single day.

Ronn Torossian

The Last Month of the 10th Year of 5WPR

We are starting the last month of the 10th year of our agency, and for me it’s a special time. As anyone who knows me well knows I am quite sentimental, and I simply am in shock that it’s been almost ten full years since starting 5WPR.

As we enter the last month of 2012 we continue to grow – from great client wins to continued hiring, searching for a new larger office (Summer 2013), we remain true at 5WPR every day to our tagline “Real. Resourceful. Results.”

Our PR agency remains a great place for clients and employees and is only getting better. We are hungry and treat everything like it is our first project.

Ronn Torossian

Please like us on Facebook https://www.facebook.com/5WPublicRelations

Source:http://ronntorossian.com/the-last-month-of-the-10th-year-of-5wpr

Taming PR’s latest trend: Big Data

Big Data is the practice of collecting the information scattered across the Web to better target consumers, and it has a promising future for the public relations industry—from predictive analytics to mining data from social media interactions.

But for the PR professional on the ground, harnessing the deluge of data is not so much about the future as it is about the current challenges that demand an answer to the question:

How do you deal every day with two huge data explosions: the expanding universe of digital influencers and the massive volume of social media conversations and real-time digital mentions that concern your brand, industry and competition?

The number of digital influencers has grown 30-fold in the past couple of years. The monthly traffic on Facebook alone runs in the billions of page views, and social channels account for more than 20 percent of brand impressions.
The sheer volume of your brand mentions may demand that you start by prioritizing: Find out who matters, determine what they’re saying, and how it sways others, and decide the best (and perhaps most immediate) way to engage with them.

Finding out who matters

Early attempts at scoring the influence of social network users have provided a one-dimensional view. By taking into account only an influencer’s activity within a few social platforms, three important factors are missing to determine their potential impact on your brand:

1. Presence within news sites, blogs, print and broadcast media;
2. Influence with respect to particular topics, industries, products and places;
3. Participation in a “tribe” of other influencers who frequently share and comment on each other’s content in a particular topic space identified through a “network science” approach.

Piggybacking on early efforts, the nascent field of influencer discovery is sure to mature over the next two years. Metrics based on these and other more extensive criteria are already being introduced.

Determine what they’re saying

There’s a lot of noise in social media conversations. Even when you tap into a vein of relevant content, you can’t read every tweet, comment, or blog post. Here’s what that process looks like:

Tap a keyword or string of keywords to tune into the right online conversations, news sites, and blogs;

Aggregate that content in real time;

Make split-second decisions about whether (and how) to engage.

There are tools and listening platforms that help you monitor and analyze social media content, and they’re getting more sophisticated by the month. For years, PR pros have waited for tools like these to take the pain out of analyzing large volumes of content, and advanced text analytics solutions have finally materialized in the marketplace.

A variety of applications are capable of auto tagging your keyword search results to help you discover what else people talk about when they mention your brand. No longer simply detecting positive or negative sentiment, these tools now extract context, identifying an influencer’s intent to test or buy particular products or services in a moment of need. It’s powerful stuff when your goal is to build relationships with key tastemakers.

Decide the best way to engage

Influencer research also helps you understand how to engage appropriately. But this presents another Big Data challenge: where once there was a finite audience of journalists, analysts, and bloggers, there are now at least 30 million mass influencers and opinionated consumers.

The good news is, databases are getting bigger, faster, and easier to search by “mining” social content as well as by topic.

These solutions integrate information about digital influencers that help you better understand them—their favorite topics, deadlines, preferred ways of getting information, their pet peeves, and their most recent blog posts, tweets, and public Facebook updates.

The information comes from many sources: primary research compiled by teams of analysts, profiles that you can access from public social media sites (Twitter, LinkedIn, Flickr, YouTube, Google+, Facebook), and “self-managed” profiles from content collaboration sites.

There also are tools that can help aggregate this data and help identify trends, tag topics, and group influencers by category—making you more productive. These technologies and tools will grow more sophisticated, faster and easier to use in the months ahead. PR professionals who use them every day, and who combine them with a practical approach to segmentation, monitoring and research, will better manage the data explosion.

As Big Data begins to live up to its promise, it will turn from today’s headache into tomorrow’s competitive asset.


Source:http://www.5wpr.net/?cat=1

5WPR – Delivering Existence, Delivering Excellence in Public Relations

The world has changed and so have people’s perspectives in life. With a wider vision and global awareness, the markets are conquering a wider range of territories. Companies and people in the public image thrive to keep their good name and reputation. As a result, there are companies that are dedicated just to manage such requisites through reputation management, digital marketing and effectively planned public relations campaigns.

5wpr is a firm that has revolutionized the world of public relations and global branding with its innovative ideas, event management, social media and digital marketing campaigns. This is a PR firm that finds its inspiration in the five important questions of public relations - Who, What, Where, When and Why in order to provide solutions to a wide array of businesses including; consumer products, corporate communications, event marketing, crisis communication, health, food, lifestyle, travel & hospitality and social media.

Under the leadership of Ronn Torossian, 5WPR renders services to clients from Fortune 500 list and delivers outstanding results on different fronts. Through the years, the PR solutions provided by 5WPR have earned the firm hundreds of happy customers, which eventually helped the firm to be ranked as one of the 25 largest public relations firms in the United States.