Ronn Torossian Says: Have Fashion Night Out On Another Night And Get Big Media Attention

Fashion Night Out is being held this year on Thursday, September 6th – it’s the same day in NYC as Back to School. While scheduling in New York City is never easy, one wonders if there was a consideration for all the mothers who will be dealing with their kids’ on the first day of school. If Fashion Night Out wants an older, more diverse audience, I’d think they wouldn’t schedule it on the first day kids’ start school again.

So, what brand is going to step up to the plate on and host a Moms’ Fashion Night Out another evening ? Big PR opportunity for whoever would host such an event. Food for thought.

Ronn Torossian

5WPR

Source: http://ronntorossian.com/

5WPR - a Good Choice for PR Solutions

We all know how important PR services are for various sectors in the world. It can be for the health, beauty, politics, consumer or sports industry, there is dire need for a proper publicity partner, than can effectively bring a clear picture of the client in front of the audiences.

5wpr is one of the best companies for Public Relation Services, which works with a large number of clients, and works towards developing excellent public relations between the people and the companies or celebrity clients

They have been delivering authentic solutions for all types of PR needs. They are being ranked as one of the best companies in the PR industry, and this is why they deal with many high profile companies for PR solutions.

"Aggressive in a way that clearly resonates with clients looking for a firm staffed with type a-plus personalities and with positive results from day one”; this is why 5 WPR is making it big in the PR business.

Habits: Ronn Torossian, CEO and founder, 5W Public Relations

Morning ritual

Ronn Torossian: I usually wake up at 5am and spend 15 minutes checking up on my email and the news. I then work out until 7am, have breakfast with my kids, and walk to work by 8am.

Required reading

Ronn Torossian: I read The New York Times, The Wall Street Journal, and New York Post every day.

First PR job

Ronn Torossian: I worked for the Likud Party in Israel, where I first discovered what it was like to be in the eye of the media storm 24/7.

Best career advice you've ever received

Ronn Torossian: My mother taught me that the only limits in life are those you set for yourself.

Favorite city to travel to on business

Ronn Torossian: Chicago. It's a beautiful city full of good people. It's also a great place for PR business.

Proudest career achievement

Ronn Torossian: Being placed on the Inc. 500 list of fastest-growing American companies in 2007 and 2008 and being chosen as a semifinalist for Ernst & Young's Entrepreneur of the Year.

Most regrettable career moment

Ronn Torossian: Nothing I'll admit to. Every single day I make mistakes.

Most distinct aspect of your office

Ronn Torossian: I'm a voracious reader and have a number of bookshelves in my office where I stock books that I enjoy giving away to people – marketing books, business books, and even religion books. Of course, the most meaningful items are the framed photos of my children.

Person to call in a crisis

Ronn Torossian: When I need immediate advice, I call my best friend, who is also a self-made entrepreneur. As my rabbi taught me, when seeking an adviser, the most important questions to ask are: “Do you like them? Do you respect them? Do they really care about you?” If the answer to those questions is “yes,” then take their counsel and advice seriously.

Mentor

Ronn Torossian: My mother is my mentor. She taught me the value of hard work without taking shortcuts, the importance of believing in myself, and the will to never stop aspiring to be better, wiser, and to do more. She taught me more than anyone ever could.

Ideal job, if not in PR

Ronn Torossian: If I couldn't work in PR, I'd want to be in politics, making a difference in the civic world, or a rabbi, making a difference in the spiritual world.

Source:http://ronntorossian.blogspot.com/search?updated-max=2012-03-30T16:18:00-07:00

The 24/7 Rolling Press Conference by Ronn Torossian

This is a book excerpt from “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by Ronn Torossian, and is available online on amazon.com.

The 24/7 Rolling Press Conference

Times have changed drastically. When people ask me what my next few days will look like, I often ask them if they know what the top headline in the newspapers or the most popular Google search result will be tomorrow or next week. Since they can’t predict either, I can’t tell them what I’ll be doing. The digital age has created a 24/7 rolling press conference that has changed the face of PR forever (marketing and advertising, too). Around-the-clock cable news stations, social networks, newswires, bloggers, tweeters, and “Diggers”—everyone is in PR these days.

Whether they realize it or not, anyone commenting on the Internet or participating in social media is doing PR. They’re creating trends if they are commenting on stories, tweeting, and making videos that are spread quickly and able to reach millions within hours. Pros are competing with or reacting to mommy bloggers, self-styled political pundits writing from their basements, and anyone in the street with a smartphone sending live messages and uploading videos.

Want proof? The world’s most wanted man, Osama bin Laden, was killed in a top-secret mission. Who broke the news of his death first? It wasn’t CNN or Fox News. An individual on Twitter got the news out before any of the major networks. Keith Urbahn, chief of staff to former defense secretary Donald Rumsfeld, tweeted the following: “So I’m told by a reputable person they have killed Osama bin Laden. Hot damn.”

Businesspeople with brands to protect or build can never leave the “podium” (those who know me know that my BlackBerry and cell phone rarely leave my hand). In fact, for many years I kept my BlackBerry by my side all night. In an ADD world, everyone expects instant responses and immediate satisfaction. Try not calling back or e-mailing your best friend for 24 hours; he’ll probably think you died. Getting a “couldn’t be reached for comment” mention in a newswire story that runs on 80 websites, simply because a reporter didn’t get a call back within the hour, is not a result you want. Businesses are required to continuously keep on top of what’s going on and to have the ability to give quick but thoughtful responses. This has made the world of professional PR even more complicated to navigate.

Owning a PR Agency, I realize that times have changed forever – and it’s not just because of the relatively recent rise of social media.

Source: http://ronntorossian.blogspot.com

Crisis Public Relations: Chris Brown & Drake Fight, Ronn Torossian

Whether raising a corporate profile or creating initiatives designed to garner the attention of decision makers and influencers, 5WPR and Ronn Torossian have a strategic know-how to successfully position food & beverage pr in the public eye. From facilitating the launch of new products to developing long-term creative strategies that ensure maximum media coverage, our experience and results are unparalleled.

 







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Source: http://ronntorossian.blogspot.com

5W Public Relations Hired For Western Kentucky University’s “Instruments of American Excellence” Museum Collection Launch

5W Public Relations, a top 25 U.S. PR Agency proudly announced today that it will be the agency of record for the launch of Western Kentucky University’s “Instruments of American Excellence” Museum Collection.

This marks the beginning of a new era at the Kentucky Museum, which will house the collection. The museum welcomes more than 50,000 visitors every year. The Kentucky Building, the grand facility that houses the Museum, is listed on the National Register of Historic Places. The Museum is currently seeking accreditation by the American Association of Museums. Museum staffers are also working toward affiliation with other local and national museums, which will provide additional benefits for its members.

“We are very excited to be working with Western Kentucky University on their newest museum collection,” said Ronn Torossian, CEO of 5WPR. “The Instruments of American Excellence collection is inspiring, and features iconic items from the people who made and continue to make America great. We look forward to spreading the word about the collection widely to the media.”

5wpr (www.5wpr.com) is a New York based PR agency ranked as one of the 25 largest PR firms in the U.S. The agency works in a variety of disciplines.

Contact:
Ronn Torossian
 212-999-5585

 SOURCE:5WPR

5WPR CEO on Rupert Murdoch & Start-up Nation

Interesting event being held this week in NYC which hasn’t received much media attention.  An Israel Investment, Innovation and Trade Forum entitled “Invest. Innovate. Israel will be held in New York City on September 10th.  This event will discuss Israel’s global impact on the economy and status as a leading business and technology hub.

Speakers will include: Rupert Murdoch, Chairman & CEO of News Corporation, Dr. Yuval Steinitz, Israeli Minister of Finance, Lewis B. Kaden, Vice Chairman, Citigroup, Shai Agassi, Founder, Better Place, Ester Levanon, CEO, Tel-Aviv Stock Exchange, Ed Finn, Editor & President, and Bret Stephens, Global View Columnist, The Wall Street Journal.

In the past 10 years, Israel’s stock market has produced better risk adjusted returns than all other developed stock markets in the past decade.  The Tel Aviv TA-25 returned 161 percent over the past 10 years – and this conference will review economic opportunities in Israel.

Interesting speakers and interesting story about a booming foreign economy.

Ronn Torossian is CEO of 5WPR, and author of “For Immediate Release.”

Publish At:http://www.jewocity.com/blog/5wpr-ceo-on-rupert-murdoch-start-up-nation/4157